Shi Zhanpai Pe厭時rformance Marketing: How to 8,00器了0 yuan a sofa, sold for 妹裡58,000 yuan

The first one kind of method Sel票物l: Buy the product itself u身件se value, can only sell 8,000 yuan / 也做sets If you set him only when ordinary理紅 sofa, in a normal技土 shop, with normal sales methods, 亮現perhaps it can o西數nly sell up to 8000 dollars, 技區it may have some of the neighborhood s爸答hop proprietress price to 78南從00 yuan strokes off t外制he dark trick, this is of no value i師畫nnovation tragi謝著c ending. The first two kinds of laws慢少 Sell: Buy cultural value of科東 the product, you can sell 11,0件花00 yuan / sets If you design it in樹和to this year's most popular styles 月會of sofa, you 有國can sell 11,000 yuan. Next door sh劇上op proprietress price strokes off他街 the dark stro來體kes estimated so do not, becaus身司e your sofa culture, and th技什is culture direc我會ted at consumers are willing to pay, w志長hich is the cultural value 下水innovative produc分厭ts. A third metho那些d Buy: Buy products, 風微brand value, you can sell 15,000 yuan 說輛/ sets If you attach it to the學西 well-known brand labels, it can那自 sell 15,000 yuan / sets. S資聽hop next door 7800 yuan下姐 / sets scream loud ag見短ain useless, because your sofa is brand用照ed product, almost everyone is 我日willing to pa輛拿y for the brand, which is 到友the brand value書離 of the produ科時ct innovation. The fourth method S木在ell: Buy the product port下路folio value, 坐笑sell 20,000 y高樂uan / sets no problem If 房房you make a sofa "urba書機n living room" se文在ries modeling, c來可ombined into a package with a wa下藍rm, stylish, attractive family packag拍技e, named "I love my home", a gr是來oup called the impre綠學ssion of the city, a group called美到 the impression of living 近務room, a group cal子國led footprints of love, selling 20,00坐站0 yuan a no problem.國做 Next door shop proprietress is 7800動時 yuan / set Hanposan件刀gzai useless, a child wi和愛ll pull my mother to buy your "I love 要林my family" family. This is術朋 the value of the portfolio of innovati鄉土on. Sell fifth law: Buy value 樂費product extensions, sold 25,000 yu機空an / sets absolutely If you suddenl城了y find the sofa material turned out飛現 to be: a full one hundred科火 percent copper, imported Span飛拿ish marble importe坐地d, then I can help 討歌you dig out of its fashion, noble, el亮那egant, personality, and there i黃技s value to the colle窗服ction, sold 25,000 yuan / sets abs劇行olutely . This ti員訊me next door boss embarrassed est朋很imated 7800 yuan / s空從ets, because who does not believe請美 7800 yuan / sofa sets have collecti對門ble value, which is an extension of th好小e value of innovative p上鐵roducts. Sel但議l sixth law: Bu厭務y value product segments, selling mor慢道e than 30,000 yuan / se紅吧t is not can not If you ha男湖ve a sofa that your c南輛ollectible "clou廠機ds" or "Dragon" ,, called "good luck友醫" or "hustle and bustle" over the drago房店n or for married師信 couples, selling more than 如我30,000 yuan / sets, definitely let t雪笑he other par舊體ty to buy a birthday gift人在 and what a 師黃headache they xiaonianqing 術是after paying the money back and di空微d not forget to say "thank you舞錢", which is the breakdown of煙哥 the market value of innovative product要水s. Sell seventh law: B好學uy value product packaging, sell飛說ing 39,888 yuan / sets may sell 舊睡more fire If the sofa made他都 of three different匠綠 packagings: one affordable d對和evice (living room + din區南ing), 29,888 yuan / set; s視國econd is beautifully installed (livin廠雪g room + dining + bedroom), sold 3聽坐9,888 yuan / set; third鐘南 is luxury means (bedroom + living room影匠 + dining + + hallway entrance), sold司林 49,888 yuan / sets. T風黃o be sure, t通討he last is certainly no身冷t the hottest selling 29,888 yuan / 吧睡sets of affor理很dable equipment, but 39,888 yuan / 東山sets beautifully mounte服東d, this is the v船視alue of the product 銀土packaging innovation. 討綠Eighth Sell method: selling products話們 commemorative va知看lue, do not sell 58,000 yuan / se男站t unless Naozijinshui If拿裡 this sofa is also being use窗討d by celebrities, has been used事年 in any well-known place it, this銀為 sofa, do not sell 拿們58,000 yuan / set unless head i下弟s filled, this is the畫煙 commemorati著雜ve value pro做通duct innovation. Decoding marketin東們g practices: 1,這師 consumers in the pu廠討rchase of products, 裡做in addition t劇關o the use value of the product its來信elf, the more is to 科鄉buy a feelin那兒g, culture, expectations, face, 頻個circle, dignity, respect, understandi錢朋ng, and so the status of 路從symbolic sig地那nificance. 2, the same set of sofa, th姐長e sofa in the world - its function, 唱綠structure, the rol日近e remains the same, but with the sof體在a outside world change鄉女s, but its value is constantly changi好上ng. 3, the sam風師e sofa, using different value i市看nnovation strategy, marketin如門g will produce different results, i高資f the meaning 中好of Shen Wu planning弟場, you will plun山間ge into the "couch inside worl個遠d" and get out of的也 it? In a nutshell, marketing i美習s not impossible, just think.