Shi Zhanpai Performance Marketing: H靜腦ow to 8,000 yuan a她道 sofa, sold for 58,000 yuan

The first one kind of method Sell: B裡玩uy the product itself use valu刀兵e, can only sell 8,000 yuan / sets If y紅音ou set him only 討亮when ordinary sofa, in a no短站rmal shop, with睡冷 normal sales methods, perhaps it c快雪an only sell up to 8000 dollars, i短中t may have some of t時厭he neighborhood shop proprietress pr還開ice to 7800 yuan strokes off the dark t和制rick, this is of no 身章value innovation tragic ending. 習木The first two kinds站兒 of laws Sell: Buy cultu河書ral value of the product, you can sel家年l 11,000 yuan / sets If you design房司 it into this 家中year's most popu長河lar styles of sofa睡慢, you can sell 11,000 yuan. Next d員兵oor shop proprietress pric行輛e strokes off the dark str務年okes estimat上又ed so do not, 媽慢because your sofa cul什又ture, and this culture directed森計 at consumers are willing to pa章船y, which is the cult地長ural value i也司nnovative products. A明刀 third method Buy: Buy products, brand 你白value, you can sell 15,000 yuan / se城麗ts If you attach it to the well-k山頻nown brand l費器abels, it can sell自醫 15,000 yuan / sets. Shop 房火next door 7800 yuan / sets sc綠窗ream loud again useless, because yo音資ur sofa is b笑鐵randed product, almost ev妹遠eryone is willin間地g to pay for the 用在brand, which is the brand v腦器alue of the product innovat大做ion. The fourth me計文thod Sell: Buy the produc遠電t portfolio value, sell 20,000 yuan / 拿說sets no problem If you make a會不 sofa "urban living room" series modeli銀術ng, combined into a package with a war房喝m, stylish, attract鐵弟ive family package, n東一amed "I love my home", a gr自刀oup called th場書e impression of the雨舊 city, a group called the impression 來票of living room, a group called fo嗎又otprints of love, selli麗資ng 20,000 yuan a no problem. Next門北 door shop proprietress is 7800 yuan 物暗/ set Hanposangzai useless, a ch藍街ild will pull my mother to buy 為看your "I love my到兒 family" family車在. This is the value of the portfolio of弟路 innovation. Sell fifth law: Buy value 師來product extensions, s知們old 25,000 yuan / sets absolutely If 些聽you suddenly find the sofa ma東紅terial turned out to be: a full one冷樹 hundred percent舊個 copper, imported Spanish marble impo說事rted, then I can help you dig o麗短ut of its fa歌話shion, noble, elegant, person金藍ality, and t拍火here is value to the coll哥煙ection, sold 25,000 yu老新an / sets absolutely . Th短日is time next door boss知如 embarrassed estimated 7800 yuan / se鐵司ts, because who does not 草他believe 7800 yuan / 照林sofa sets have co跳服llectible value, which is an exte算為nsion of the value of innovative p聽媽roducts. Sell sixth law: Buy va科日lue product 生哥segments, sellin歌紙g more than 30,000 yuan / se錢腦t is not can not If you have a sofa th算們at your collectible "clo銀木uds" or "Dragon" ,, ca影機lled "good luck" or 黑上"hustle and bus通拿tle" over the dragon 可通or for married couples, selling more 件林than 30,000 yuan / sets, definitely 計器let the other party to buy a birthday g電錯ift and what a headache th司行ey xiaonianqing aft火就er paying the我白 money back and did水笑 not forget to say "thank you", w區學hich is the breakdown of the market森地 value of in道員novative products. S房行ell seventh law: Buy value produc技光t packaging, selling 39,888 yuan / set雜劇s may sell mor票問e fire If the sofa made of t店風hree different packagings:資志 one affordable device (living ro站鐘om + dining), 29,888 yuan 站聽/ set; second 雪舞is beautifully install自鐵ed (living room + dining + 北北bedroom), sold 39,888 yuan / set; t物那hird is luxury means (bedroom + living 拿作room + dining + + hallway entrance),一雪 sold 49,888 yuan / s小得ets. To be sure, the last is certainly學輛 not the hottest selli樹生ng 29,888 yuan / sets of affordable玩放 equipment, b公海ut 39,888 yuan / sets beautifully mo間們unted, this is the value o綠長f the product packagi慢能ng innovation. Eigh關劇th Sell method: sell們美ing products地吃 commemorative value, do not sell 58訊弟,000 yuan / set unless 要愛Naozijinshui If this sofa is al子技so being used by celebrities, has bee話畫n used in any we光農ll-known place it, this sofa, do用兒 not sell 58,000 yuan / s書老et unless head自件 is filled, this is the匠森 commemorative value product innovatio著飛n. Decoding marketing practices: 1,費少 consumers in the purchase of produc校可ts, in addition to the use value of 南門the product itself, the mo讀門re is to buy a feeling請多, culture, expectations, face, ci音坐rcle, dignity, r麗日espect, understanding, and so t嗎嗎he status of symbolic關要 significance. 2,白男 the same set of sofa, the s海兵ofa in the world - its function, str站道ucture, the role rema玩麗ins the same, but with the sofa out店開side world changes, 筆木but its value化樂 is constantly changing. 3, the sam街嗎e sofa, using different還男 value innovation strat業土egy, marketing will produce differe綠請nt results, if the meanin間木g of Shen Wu窗員 planning, you will plunge 門事into the "couch inside world" and get 頻懂out of it? In a nutshell數黃, marketing is not impossible, ju森理st think.