Shi Zhanpai Perfor店看mance Marketing: How to 8,000 yuan討女 a sofa, sold for 58,000 yuan

The first one kind of method Sell:紅弟 Buy the product itsel行書f use value, can only sell 8,0道媽00 yuan / sets If 從很you set him only when ordinary sofa, i劇吧n a normal shop,吧廠 with normal sales meth數放ods, perhaps i子外t can only sell up to 8000 dollars,一物 it may have some of the n音歌eighborhood s聽市hop proprietress price服車 to 7800 yuan st懂銀rokes off the 愛雨dark trick, th子城is is of no value innovation tragic e弟間nding. The first two kind美飛s of laws Sell:算樂 Buy cultural value of the product話黃, you can sell 11,000 yuan /們制 sets If you de雪光sign it into this year's most pop些靜ular styles of sofa, y林多ou can sell 1中醫1,000 yuan. Next door shop propriet說樹ress price strokes off the dark 子坐strokes estimated so 唱微do not, because your sofa c志藍ulture, and this culture directed at co錯北nsumers are willing to pay, which了員 is the cultural v媽術alue innovativ兵多e products. A third m睡多ethod Buy: Buy produ妹司cts, brand value, you can sell 15,0請拿00 yuan / sets If you attach it鐵爸 to the well-known 月計brand labels, it can sell 15,00外裡0 yuan / sets. Shop next door 780路音0 yuan / sets sc個土ream loud again useless, becau藍筆se your sofa is branded product,風男 almost everyone is willing to pay海事 for the brand, which is t上會he brand value o中去f the product innovation. The fourth m花科ethod Sell: Bu鐵開y the product portfolio value, sell 20,秒拿000 yuan / sets no prob媽外lem If you make a sofa "urban liv他熱ing room" series modeling, comb學媽ined into a package with a 就窗warm, stylish, attrac友看tive family 道嗎package, named "I love my hom海會e", a group called the impression of th門舞e city, a group 兒多called the impression of l章拿iving room, a group called foo計月tprints of love, selling 睡為20,000 yuan a no p鐘朋roblem. Next door shop proprietress is高現 7800 yuan / set科森 Hanposangzai useless, a 來空child will pull my mother to buy your "遠山I love my fami是光ly" family. This is the value of t請子he portfolio可腦 of innovation. Sell fifth l小又aw: Buy value大唱 product extensions, sold 25,000 yu低個an / sets absolutely I哥店f you suddenly會廠 find the sofa material t兒大urned out to be: a full one hundred匠習 percent copper, i民報mported Spanis亮術h marble imported, t見到hen I can help you新熱 dig out of its fashion, noble, elegan事老t, personality,用化 and there is value to t金很he collection, sold 25,000 yuan / s就體ets absolutely . This time愛金 next door boss embarrassed estima說來ted 7800 yuan /校廠 sets, because who 時火does not believ車是e 7800 yuan / sofa sets have妹鄉 collectible value, which is an exte音空nsion of the value of in議術novative products. Sel師花l sixth law: Buy 少自value product segments, s山低elling more than 30,000 yuan / 裡亮set is not can not If you have 民是a sofa that your col音吧lectible "clouds" or "Dr話爸agon" ,, called "good luck" or "hustl爸行e and bustle" over the動音 dragon or for married cou吃民ples, selling more than 30,000 在弟yuan / sets, definit拍廠ely let the other party to buy a bir從費thday gift and what a headache they xi光兵aonianqing after paying the money 頻師back and did not forget to say "t錯自hank you", which is the breakdown of老做 the market value of innovati吧區ve products. Sell sev農身enth law: Buy value product兒慢 packaging, selling 39,888 yuan / se北年ts may sell more fire 做那If the sofa made of three diffe少照rent packagings: one af人小fordable device 門城(living room遠路 + dining), 29,888 yuan / set; sec冷吃ond is beautifu匠術lly installed (living room這員 + dining + bedroom), so不暗ld 39,888 yuan / set; third 書員is luxury means (be著哥droom + living room + dini朋頻ng + + hallway entrance), sold 49,88遠慢8 yuan / sets. To be sure, the last is你謝 certainly not the hottest selling拍你 29,888 yuan / sets of af睡生fordable equipment, but 39,888 yuan河我 / sets beautifully mounted,工算 this is the va東車lue of the product pack我去aging innovat飛長ion. Eighth Sel到能l method: sellin們靜g products comm吃那emorative value, do not煙校 sell 58,000 yua化空n / set unless Naozijinshui I不舊f this sofa is also being use海快d by celebrities, has been used in 技外any well-known place it, 少樂this sofa, do not sell 58你讀,000 yuan / set地金 unless head is機輛 filled, this is the commemorative valu樹風e product innovation. Decoding m化風arketing practices: 1, consumers 小看in the purchase兵要 of products, in addi公鐵tion to the use value of the prod朋長uct itself, the more is 微現to buy a feeling,間一 culture, exp可你ectations, face, circle, digni鐵外ty, respect, understanding,制子 and so the s就開tatus of symbolic significance. 2, 到制the same set of sofa, the sofa in 員腦the world - its function, stru時熱cture, the role remains 雪火the same, but with the sofa數頻 outside world changes, but 街區its value is constant高件ly changing. 3, the same sofa,技又 using different valu又答e innovation strategy理船, marketing wil通也l produce different results, i場林f the meanin街行g of Shen Wu planning, you will 路他plunge into the "couch inside wo快拍rld" and get out of it? In a nuts雨草hell, marketing is not impossible, 不身just think.