Shi Zhanpai Performance Marketing: Ho民麗w to 8,000 yuan a sofa物國, sold for 58,000 yuan

The first one kind of method Sel讀制l: Buy the product itself 現醫use value, can only sell 8,0城海00 yuan / sets If you set him on黑話ly when ordinar問理y sofa, in a normal shop, 匠議with normal sales methods, pe女船rhaps it can onl音相y sell up to 8000 dollars, it may h她相ave some of the neighbor票議hood shop proprietress price to 7800 yu劇是an strokes of業亮f the dark trick, this is of no valu船鐵e innovation tragic ending. Th水理e first two kinds of laws Sell: Bu金木y cultural va那訊lue of the product,下章 you can sell 11,00術吃0 yuan / sets If you design it into t麗花his year's most popular styles of s計錯ofa, you can sell 11,000 yuan. Next d影那oor shop proprietress price s光又trokes off the dark st在友rokes estima匠很ted so do not, because your sofa cu筆議lture, and this cultur是呢e directed at consumers are wil購分ling to pay, 新習which is the 紅跳cultural value innovati厭裡ve products. A third method Buy: Bu制我y products, brand valu黑線e, you can sel些地l 15,000 yuan / sets If會去 you attach i土輛t to the well-known b日師rand labels, it can sell 15,000 yu林下an / sets. Shop ne議答xt door 7800 yu得城an / sets scream lo亮制ud again useless, because your sof唱從a is branded product, almos訊開t everyone is willing to 能務pay for the brand, which is the brand聽煙 value of the product innova她站tion. The fourth metho爸但d Sell: Buy the product portfo紅司lio value, sell 20,000 yuan / sets no快來 problem If you make 快大a sofa "urban living 為都room" series modeli風劇ng, combined into a package with a 老海warm, stylish, attractive秒用 family package, named "I love my home懂吃", a group call道外ed the impres金兒sion of the city, a group called th紅到e impression 快短of living room, a group called f地術ootprints of love, s新輛elling 20,000 yuan a no problem.也線 Next door shop propri靜呢etress is 7800 yuan / set 好畫Hanposangzai useless,道內 a child will pull my mother to bu黑電y your "I love my fami高花ly" family. This is t跳草he value of th木嗎e portfolio of innovation. Sell fifth 務小law: Buy value product extensions,銀化 sold 25,000 yuan / set信樹s absolutely If you suddenl現化y find the sofa material turned 和我out to be: a full one hundred perc慢刀ent copper, imp秒多orted Spanish marble im我低ported, then I can help you dig out of 書月its fashion, noble, elegant, 爸道personality, and there is va靜近lue to the collection, sold 25頻日,000 yuan / sets ab和開solutely . This time next door boss emb大化arrassed estima物秒ted 7800 yuan / 街這sets, because who does no嗎國t believe 780廠吧0 yuan / sofa sets have collect慢吧ible value, which is 放工an extension of the value of 高些innovative products. Sel草裡l sixth law: 著討Buy value product segments, selling秒高 more than 30,000 y音快uan / set is no通子t can not If you have 飛機a sofa that 厭拍your collectibl媽計e "clouds" or "Dragon" ,, call兵大ed "good luck" or "hust廠村le and bustle" over the dragon or f師用or married couples, sellin會土g more than 30,000 yuan / sets, defini遠來tely let the other party to buy a劇資 birthday gift and what a headache the歌多y xiaonianqing after p了問aying the money back and did not forget不坐 to say "thank藍靜 you", which is the breakdown of算熱 the market value of innovative prod人月ucts. Sell seventh law區輛: Buy value product packaging, selli請還ng 39,888 yuan / sets may老冷 sell more fire If the sofa made去紅 of three diff外妹erent packagings: one a學海ffordable device (living room + din土少ing), 29,888 yuan / set; secon拍暗d is beautifully installed (living ro海購om + dining + bedroom), s哥少old 39,888 yuan / set; third is luxu著技ry means (bedroom + living師相 room + dining + + hallwa遠時y entrance), s得爸old 49,888 yuan / sets. To be 習媽sure, the last is c作睡ertainly not th他也e hottest selling 29,888 yuan 中醫/ sets of affordable equipment,河筆 but 39,888 yuan / sets bea不間utifully mounted, this is the value of 子風the product packa得師ging innovati理大on. Eighth Sell meth不雜od: selling products c個商ommemorative value, do白習 not sell 58,000 yuan / 舊喝set unless Naozijinshui 視腦If this sofa is al笑子so being used by celebritie分劇s, has been used i但音n any well-known place it, this月店 sofa, do not sel呢術l 58,000 yuan / 務頻set unless head is fill服是ed, this is t土我he commemorative value product i司還nnovation. Decoding marketing pr影睡actices: 1, consumers in the purchase嗎見 of products, in add廠火ition to the use valu拿國e of the product it月照self, the more is to buy a feeling, cu會會lture, expectations, face,相木 circle, dignity, respect, understan土森ding, and so the sta鐘林tus of symbolic信村 significance. 2, the same set of風那 sofa, the sofa in the world - its f男個unction, structure, the role remai光路ns the same, but 電門with the sofa outside world ch兒河anges, but its value is consta業化ntly changing. 3, t用離he same sofa, using differe現用nt value innovation東讀 strategy, marketing will produce dif看民ferent results,新工 if the meaning of Shen Wu planni冷會ng, you will plunge如藍 into the "couch in厭吃side world" and 樹樹get out of it? In a nutshell, marketing我朋 is not impossible, just think劇得.