Shi Zhanpai Performance Marketi音吃ng: How to 8,000 yuan a sofa, sold for 藍視58,000 yuan

The first one 視機kind of method Sell: Buy the p行用roduct itsel員到f use value, c兵市an only sell 8,000 yuan / sets作懂 If you set him人照 only when ordinary sofa, in街會 a normal shop, with normal sales m知好ethods, perhaps 票不it can only sell up to 8000 do很習llars, it may have some of the neighbor玩樹hood shop proprietress pri地為ce to 7800 yuan strokes of市窗f the dark trick, thi器睡s is of no value innovation tragi看煙c ending. The first two kind司了s of laws Sell: Buy cultu門生ral value of the product, you can se好見ll 11,000 yuan / sets If you design it我討 into this year's most popular styles 腦很of sofa, you can師時 sell 11,000 yuan. Next door s遠黃hop propriet業議ress price strokes off the d藍知ark strokes est物習imated so do not, beca章錢use your sofa culture, and t樂音his culture directed a雪相t consumers are willing to pay, whi影門ch is the cultural value innov冷舊ative products. A third method Buy: Bu理低y products, brand笑長 value, you can sell 15,000 yuan / set用美s If you attach it to th林行e well-known brand label刀從s, it can sell 15,00喝秒0 yuan / sets. Shop next理信 door 7800 yuan / sets scream loud a事到gain useless, because your s購相ofa is branded p飛筆roduct, almost ev視亮eryone is willing to pay 就鐘for the brand, w城志hich is the bran人草d value of the product innovation. Th議中e fourth method Sell: Buy the product 從微portfolio value, se慢生ll 20,000 yu習作an / sets no problem If 員線you make a sofa "urban living room" ser老去ies modeling, combined into a packag服體e with a warm, stylish, att通相ractive family package, named兵微 "I love my home", a group called the也分 impression of the city, 鐵訊a group called the兵習 impression of living room, a group 金動called footprints of love, selling 20,的聽000 yuan a no problem. Next 行音door shop proprietress is 7資媽800 yuan / set Hanposangzai useles笑是s, a child will pull my mothe體空r to buy your "I love my famil書動y" family. This is the value of the書廠 portfolio o上上f innovation. Sell fifth la慢城w: Buy value product extensions, so我音ld 25,000 yuan / sets absolutely If you銀車 suddenly find the sofa mat從從erial turned草有 out to be: a 照車full one hundred percent copper,在廠 imported Spanish marble都爸 imported, then I can help 路開you dig out of its fas中他hion, noble, elegant, personality, an城男d there is value to the collection, s中靜old 25,000 yuan /黃工 sets absolutely . This兒站 time next door boss em這什barrassed estimated 7800 yuan /街上 sets, because who does not beli海聽eve 7800 yua通算n / sofa sets have colle有計ctible value, which is an extension of她會 the value of innovative p科月roducts. Sell sixth law: Buy 見吧value product segments, 用從selling more than 30,000 得市yuan / set is no她我t can not If you have a sofa that yo這哥ur collectible "clouds" or "D店到ragon" ,, called "開聽good luck" o得匠r "hustle and bus你船tle" over the dragon or for married co我山uples, selling村線 more than 30,000 yuan / sets, definite關上ly let the other party問綠 to buy a birthday gift 聽店and what a headache they xiaonianqing都報 after paying路知 the money back and did not forget t數頻o say "thank you", which is the br微暗eakdown of the market value of inn可工ovative products. Sel問近l seventh law: Buy value product packag民近ing, selling 39,888 yuan / sets may sel雜少l more fire 道鐵If the sofa made of thr習空ee different packagin公術gs: one affordable devi又志ce (living room + dining), 29,8影錯88 yuan / set; second is beautifully照錯 installed (living room + dining + bed通街room), sold 39,888些煙 yuan / set; third is luxury 長做means (bedroom + living room + dining你購 + + hallway entra草光nce), sold 49,888 yuan / set鐘匠s. To be sure, the last is certai南有nly not the hottest selling 29,888 女南yuan / sets of affordable equi少民pment, but 39,888 yuan / sets be近一autifully mounted, this is the v影拍alue of the product packaging in坐風novation. Eighth Sell method: se飛話lling products 服訊commemorative value, do not s拍算ell 58,000 yuan / set unles小也s Naozijinshui If t遠遠his sofa is also be影裡ing used by celebrities, has been 議房used in any well理分-known place it, this sofa, do電區 not sell 58,000 yuan / set unless h雪視ead is filled, this i男場s the commemorative value product inno店線vation. Decoding marketing practices: 就機1, consumers in the purchase of produc下做ts, in addition 月新to the use value of th你林e product its呢愛elf, the more is to buy a feeling, c村的ulture, expectations, face, circle, dig亮我nity, respect, understanding, and so 腦船the status of symbolic significa喝鐵nce. 2, the same set of sofa, the sofa我畫 in the world - i司西ts function, structure, the role rem討南ains the same, but with the sofa out店大side world changes, but its value i爸南s constantly changing. 3, the聽如 same sofa, using different value in飛機novation strategy, ma拍理rketing will p白她roduce different results, if the meanin著要g of Shen Wu planning, you will p相呢lunge into the "couch inside wor下短ld" and get out of it? In行要 a nutshell, marketin行信g is not impossible, just 爸這think.