Shi Zhanpai Performance Mar個匠keting: How t討頻o 8,000 yuan a sofa, 女刀sold for 58,000 yua他下n

The first one kind of method 暗志Sell: Buy the product itself u城師se value, can o輛站nly sell 8,000 y資制uan / sets If you set him only when o哥亮rdinary sofa, in a normal shop, with n民工ormal sales methods廠服, perhaps it 用很can only sell up to 8000 d和服ollars, it may have some of the ne拍司ighborhood shop proprietress price to輛我 7800 yuan strokes off the d玩那ark trick, this is of no value i刀都nnovation tragic end從喝ing. The first two kin謝請ds of laws Sell: Buy cultural value 時秒of the product, you can sell 1飛爸1,000 yuan / sets If you design現分 it into this year's most popul藍的ar styles of sofa, y訊小ou can sell 11,000 yuan. Ne書友xt door shop proprietress price s微能trokes off the dark strokes estima算妹ted so do not小可, because your sofa culture, and this 筆鐘culture direc見船ted at consumers are金什 willing to pay, wh議就ich is the cultural v現書alue innovative products地見. A third method Buy: Buy pro區河ducts, brand value, you can se很冷ll 15,000 yuan / sets If you 空村attach it to the well-known brand labe長著ls, it can sell 15,000 yuan / sets. Sho老科p next door 7800 yuan 好我/ sets scream loud again useless,近船 because your sofa is branded product,作秒 almost everyone is willing to pay 聽現for the brand, which is t錢紙he brand value 事請of the product innovation. The fourt拍公h method Sell: Buy the product portf鐵我olio value, sell 20,000 區這yuan / sets 書冷no problem If you ma跳慢ke a sofa "u場你rban living ro件舞om" series modeling, combined in件人to a package with 放票a warm, stylish, attra訊新ctive family package, named "I love 多化my home", a group called the 醫也impression of the city, a group cal拿年led the impr水習ession of living room, a group calle城見d footprints of love, selling 20,000 y明暗uan a no problem. Next door sho農呢p proprietress is 7800 yuan 鐘機/ set Hanposangza銀個i useless, a child wil姐你l pull my mother to buy your "I lo雜為ve my family" family. This is the va一秒lue of the portfolio of innovation. 火煙Sell fifth law: Buy va行女lue product 雨樹extensions, 電很sold 25,000 yuan / sets absolute跳司ly If you suddenly find 計話the sofa material turned out to跳服 be: a full 頻自one hundred percent co腦讀pper, imported Spanish marble imported,相我 then I can help you dig out of its fa暗服shion, noble, el章費egant, personality, and there is va跳聽lue to the c裡吃ollection, sold 25,00行問0 yuan / sets科時 absolutely . Th是山is time next door boss emba信都rrassed estimated 7800 yuan / s讀文ets, because wh鐘火o does not believe 7800 yuan 自道/ sofa sets ha著低ve collectible value, which is an ext老習ension of the value of inn科山ovative products. Sell 家湖sixth law: Buy value product segment見玩s, selling more than 30,000 yuan 她店/ set is not can not If y短懂ou have a sofa that your collectibl日放e "clouds" or "Dragon" ,, called "good頻西 luck" or "hustle and bustl火微e" over the dragon or for ma熱輛rried couples微影, selling more than 30議資,000 yuan / set姐黑s, definitel醫拿y let the other都行 party to buy a birthday gift and what 身很a headache they xiaonianqing after 議行paying the mo務金ney back and 北厭did not forget to say "thank you", whic唱從h is the breakd多為own of the marke房如t value of innov少行ative products. Sell seventh law: B術些uy value produc動土t packaging, selling兒樂 39,888 yuan 理算/ sets may sell more fire 國鐵If the sofa made of th坐鐘ree different packagings:睡厭 one affordable device (living room 也畫+ dining), 29,888 yuan / set; seco弟她nd is beautifully 不子installed (living room + dining +短愛 bedroom), sold 39,888 yuan暗歌 / set; third is luxury means (bedroom 錯上+ living room + dining河也 + + hallway entrance), sol車什d 49,888 yuan / sets. To be s老章ure, the last is certainly not the hott工放est selling 29,888 yua技這n / sets of 筆校affordable equipment, but司報 39,888 yuan / sets beautifully mounted雜電, this is the value of the 聽很product packaging in白關novation. Eighth Sell meth森員od: selling products commemor雨了ative value,他小 do not sell 58,000 y小土uan / set unless N玩新aozijinshui If th山煙is sofa is also being used by celebrit慢子ies, has been used in any we明來ll-known place it, this如街 sofa, do not sell 暗街58,000 yuan / set unless head 體可is filled, this is t能少he commemorative value product i河了nnovation. Decoding marke自件ting practices: 1, consumers in the pur要用chase of products, in addition 和飛to the use value of the product時道 itself, the more is to buy 什朋a feeling, culture, expectations答到, face, circle, dignity, 西會respect, understanding, and so the sta很算tus of symbolic significanc計但e. 2, the same set of sofa, th船高e sofa in the world - its function內街, structure, the role remain你門s the same, but with t藍事he sofa outside world cha化匠nges, but its value is constantly c老就hanging. 3, the same sofa, using 站從different value 輛亮innovation strategy, mark務明eting will produce different results媽聽, if the meaning of S拍你hen Wu planning, 制費you will plu得道nge into the "couc愛答h inside world" and get out of it? In少算 a nutshell, marketing is n坐們ot impossibl月一e, just think.